“Oh they’re promoting Ngannou instead of Stipe” blah blah blah.
Promotion has been equal for both fighters. The only way you can have new stars (which UFC lacks right now) is by building up all these up and comers like Frances. Promotions however has literally been about the same for both fighters.
The difference is a lot of people connect with guys like Ngannou who are underdogs and have an incredible story like his. Obviously UFC has to capitalize on this to hype the challenger and give the fight hype.
“But fuck Dana he’s a dick for hyping up Ngannou, he’s kissing his ass and not stipe” give me a fucking break. There was a lot of wonder created around Ngannou but it wasn’t because of Dana or a hype machine, people were simply fascinated by the guy. Now that he lost a lot of that wonder has died obviously.
People bitch because UFC doesn’t have any other stars besides Conor yet they also bitch when they promote a new Star who has potential to reach that level. Stipe is the greatest HW in ufc history but his popularity peaked, dude just doesn’t have that level of charisma.