Since they have a show every 3 months or so, many of the higher level fighters are inactive for that time, as is the Octagon. They should start doing a cross-country tour of the octagon, the fighters and promotion. It may help drum up new fans, re-ignite old fans, help inform the general public, and they can even have fighter seminars during this which is another source of income and advsertising. They seem to have died out on their mass promotion of the sport, a few years back they were advertising in Maxim, on TV and other media sources.