Any reason why the welterweight title...

Fight is not the main event, usually the heavier title fight goes last, on top of that the main is only for the interim doesn't make sense Phone Post 3.0

colonelforbin87 - Fight is not the main event, usually the heavier title fight goes last, on top of that the main is only for the interim doesn't make sense Phone Post 3.0
It's best for business apparently, I don't agree though, higher weight and legit title should be top billing. Phone Post 3.0

OMG I can't believe another person is asking this question... SEARCH FUNCTION!!!! Anyway whoever is bringing the eyeballs should be the main event. Pretty simple business principles. If Floyd Mayweather was on a card with even someone like Vlad Klitchsko, Floyd would be main event, because he brings the eyeballs and promotion. Again simple business Phone Post 3.0

Seems like the heavies lose out when its more of a media circus than a fight. I've bought ppv's where I more interested in the main card than the event. Take UFC 190, prime example here.. Although the event is a title match, I'm much more interested in the card. More structure imo. Even Dana said the heavies should get top bill.