Bellator 95 averages 901k, peaks over 1 million

They do a way better job of building their fighters than the UFC. The tournament format inherently builds guys up. Compare that to contenders like Hendricks and Weidman who are completely unknown. The UFC fails to capitalize on true contenders until it's too late.

Bellator's preflight packages are so much more personal and captivating than the UFC's "it's going to be a war" bulshit.