Bellator MMA signs 'multi-year partnership' with FOX Sports Latin America
The number two name in mixed martial arts is finally beginning its international expansion as it was announced Tuesday it had signed a 'multi-year partnership agreement' to make FOX Sports 'the exclusive carrier of Bellator throughout the entirety of Latin America'.
According to a press release, FOX Sports Latin America acquired the exclusive rights to televise Bellator MMA events and content - including Bellator 360, previous live events and other specials - in all of Latin America in approximately 50 million homes. The deal is set to kick off in October of 2013. In addition, beginning in 2015, 25 live Bellator events per year will air throughout the network including 'in-territory live events', which will air on FOX Sports and FOX SportsPlay.com.
FOX Sports Latin America will first air Bellator's November 2nd pay-per-view event for free. The card is headlined by a light heavyweight bout between Tito Ortiz and Quinton 'Rampage' Jackson. That event will air on pay-per-view in North America.
"FOX Sports Latin America has been looking for the premier mixed martial arts organization to partner with, and Bellator is the perfect fit. We are thrilled to make Bellator the widest distributed MMA promotion in Latin America and Brazil, reaching more than 50 million homes from day one" said Carlos Martinez, President of FOX International Channels Latin America, through a release. "We are also very excited to be able to work as partners with Bellator to produce large scale Bellator events throughout Latin America and to produce reality shows in key territories. This partnership is a long term relationship that has virtually unlimited potential."
"We've now taken a monumental next step forward in the evolution of the global brand that is Bellator," said Bellator CEO Bjorn Rebney via release. "To have partnered with FOX Sports, Latin America's largest and most powerful sports network is the perfect fit for Bellator in this incredibly vital region. This is just the beginning of what Bellator and FOX Sports International will build into the largest worldwide alliance in combat sports history. The possibilities that surround this alliance are nearly endless, including live events in key Latin American markets and the distribution of unique Bellator content exclusively for FOX Sports."
Bellator MMA currently is broadcast in approximately 98 million homes in the U.S. on Spike TV. The MMA organization also airs in 26 million households in the U.K. on the VIVA channel. Both stations are Viacom-owned properties.