Perhaps it's that way BECAUSE of the media or lack thereof ?
I know that's why i don't check it out, cause there's nothing to check out.
Kevin Iole was on mmajunkie radio a while back. he said "I'm not the only writer for MMA in yahoo. There is also Dave Meltzer & few others. It is cheaper for Yahoo to send Dave Meltzer to Strikeforce events in CA, than to fly me in & out from Las Vegas."