To hell with this i respect my opponents, bro hugs after fights. Finally a fighter willing to say hey mate, fuck you, im better than you, and im more man than you. This nice guy everyone bowing to each other crap has made the ufc stale, taking out the emotional element of combat sports. Bisping is getting everyone emotionally invested, regardless if they want to see him win, or get knocked out.
VTFU
Win or lose people want to watch him and he's making a lot of money out of it.
Exactly.He deserves his salary because he actually makes the effort to hype fights,and at the end of the day that's what is always going to sell fights.If mma was full of John Fitches it would be dead in the water. 
I think this is why boxing has the edge over mma, mma fighters can't hype or sell a fight for shit, ufc marketing department is solely responsible for this. young hungry fighters who fume at the thought of some guy thinking he's better than he is. Alphas verbally declaring their superiority, it's what men admire, and look forward to watching. It's why chael got so big, and why bisping is getting huge, they are great shit talkers. Shit talkers draw in the crowds, people want to see them win or get knocked the fuck out.