Black beast title shot

Let me start out by saying Lewis has an awesome outlook and attitude when it comes to him deserving be a title shot.  But, what the fuck is the UFC doing?  Do they not actually need to sell ppvs to make money?  Lewis a year ago was done with the sport, has one of the worst fights I've ever seen with Francis, loses 14 minutes of his last fight while looking terrible.  Then he says he's not ready in post fight, and names ppl more deserving of the shot.  Im just confused. What am I missing?  I don't blame Lewis for taking the title shot, and respect his self awareness . I hope he loses tho because I can't stand having to listen to his post fight interviews.  Some of its funny but 75% of it is utter trash imo