The UFC today announced that it is entering into a sponsorship with the British Judo Association and will be the title sponsor of the 2015 British Open Judo Championships.
British Judo Chief Executive, Andrew Scoular said: “We are absolutely thrilled at our new partnership with UFC, which will bring about many mutual benefits for both the organisations and the sports of MMA and Judo in the UK. We look forward to developing other sponsorship and advertising opportunities with UFC in the future. By partnering with such a leading martial arts brand as UFC, we will receive significant added exposure for British Judo as a core martial art”
Ronda Rousey the current UFC women’s Bantamweight Champion is the most prominent Judo practioner in the UFC. Rousey is the most decorated female judoka in United States history, becoming the first American women to medal in the Olympics, taking bronze in the 2008 Beijing Games. She transferred her skills over to MMA, debuting in 2010 before becoming the first female fighter to sign a contract with the UFC.