I wanna see a mix of Ali and Sonnen.
Tell the fans how great you are and how bad the competition is.
How lucky we are as fans to witness his greatness.
How the UFC did not provide a worthy opponent in Chael Sonnen.
How the UFC is again bringing in a has been MW for slaughter.
And on and on it could go.
Result: $$ 
Heel already, IMHO
True, many fans view him as a heel.
But a true heel would not be saying sorry.
He still wants to be loved.
A good heel does not care if you like him.