We've seen it with famous people and politicans.. If they get attacked, they group up and either start to ignore them completly or just become much more negative around them.
I know Ariel is not a big shot, but if it goes viral, it can cause a lot of trouble.. Empty news conference anyone?
They'd like the news to about Brock, not Ariel. It's time they backed down, this ain't good for business.