Can the media backlash against the UFC?

We've seen it with famous people and politicans.. If they get attacked, they group up and either start to ignore them completly or just become much more negative around them.

I know Ariel is not a big shot, but if it goes viral, it can cause a lot of trouble.. Empty news conference anyone? Phone Post 3.0

They'd like the news to about Brock, not Ariel. It's time they backed down, this ain't good for business.