Roxanne Modafferi recently interviewed UFC president Dana White, who reports that he is done with fans on the Internet.
"I found that our fans are going to b---- about everything," said White. "We know what fights people want to see. We have different types of fights, ones that hard-core MMA fans are into, and then fights that break through, that spill over into main stream that people will PPV to see."
White offered a blunt explanation for how he knows what fights to make.
"Because I'm the biggest f------ fight fan there is," he said.
"I literally don't read the internet anymore. I used to go on all the time, but I'm just not into it anymore. I've shut myself off from that whole world."
"All you need to is to get some money, build a website and you're an instant journalist."
White had initially encouraged UFC fighters to push their brand on social networks, offering $10,000 quarterly bonuses in a number of best-of Twitter categories. He offers a more ambiguous view.
"I think it's a positive thing. It definitely adds value," he said. "but a lot of fighters don't have that skillset. It's tough to do sometimes. It's tough to interact with people on the internet – nameless faceless people who can say what they want without consequences."
"Engaging in social media is good if you have the patience and social skills."