Lol wut? 
FanToFighter - He looks like a little Brock Lesnar while bearded.
He does. 
Rousey's hype was insane
Card -Holloway is not an easy fight. Younger, taller, striker... can't wait.
Definitely. I like Holloway to be honest. He doesn't have the intimidating look or physique, but he'll kick your ass. He's surprised me and I find him to be the underdog I rooted for that won and I'm still behind him. I hope this is an awesome fight and very well could be. Conor would be making a massive mistake if looks past Max at all.
nostripewhite - Holloway is good but his too lightly.
Not this...
I remember Lombard to ufc was prettty fuckin hyped...
BrCutter -Holloway is no joke. I think he will give McGregor all he can handle and then some.Card -Holloway is not an easy fight. Younger, taller, striker... can't wait.
Definitely. I like Holloway to be honest. He doesn't have the intimidating look or physique, but he'll kick your ass. He's surprised me and I find him to be the underdog I rooted for that won and I'm still behind him. I hope this is an awesome fight and very well could be. Conor would be making a massive mistake if looks past Max at all.
ChaosOverkill -Dana can already see a new gold plated yacht submarine from this guy as champion
New one? Damn the "old" one is only 2-3 years old. WTF happened? In for answers please.
UGCTT_ScarecrowRio - Rousey's hype was insane
UFC has never promoted anyone like her
I usually let Dana's exaggerations slide but goddamn that's one hell of a whopper. People have brought up Rousey, but there are probably dozens of other answers to this. Just in the brief history of the UFC Featherweight division, you have Jose Aldo and TKZ. Let alone people like Cro Cop, or Rampage, or Overeem, or Forrest Griffin, or even Diego Sanchez (people thought he was a future Welterweight contender).
Conor McGregor is a hot prospect who can draw Irish fans and move the needle a bit on a show in general, but he's not a major draw and he's probably more valuable to the 34 million Irish Americans (a large minority of whom self-identify very heavily with that heritage), than it is to the 4.7 million Irish that actually live in Ireland (which isn't even a PPV market).
Still, people like McGregor are certainly helping Featherweight flesh out nicely. They're a very deep division, and with Lightweight finally developing the sort of star power that approaches its depth of talent, it's nice to see more attention shifting to the Featherweights.
Card -
Holloway is not an easy fight. Younger, taller, striker... can't wait.
This.
Looking forward to the fight but not sure I agree he's been hyped quite that much.
As already stated, Rousey and Lombard were both hyped significantly more, IMO. Looking back, a lot of the PRIDE acquisitions were too (Shogun, Gomi, etc)
TTT