Also note that the Strikeforce: Fedor vs. Rogers match, while not having the same issues with timezone adjustment (it wasn’t broadcast live on both coasts) was only the primetime portion from 9p-11pm. The main event didn’t end until 11:24pm and the viewing after 11pm was almost certainly the highest viewing. I will update with those numbers when I see them.
I confess curiosity got the better of me and so I wound up checking out Fedor Emelianenko’s broadcast television debut on CBS against Brett Rogers during last night’s Strikeforce event. In high definition the gash on Fedor’s nose seemed so deep I was worried it would open into my living room! But then boom, a devastating right hand and Rogers is on the mat and Fedor was the winner.
But the fight was more interesting than the ratings which were not through the roof (though on par with previous MMA bouts that CBS has aired, like the one with Kimbo-Slice), keeping in mind that the post 11pm portion I haven’t seen yet will be higher, from 9p-11pm it averaged 3.79 million and a 1.7/6 rating share with adults 18-49. It did win the 10pm-11pm hour with adults 18-49 and had better results with men 18-34 where it won every half hour. Here are the ratings notes via CBS:
Fast NTI’s for Saturday, November 7th:
CBS’s SATURDAY NIGHT FIGHTS aired 9:00-11:24PM. Fast NTI ratings are only available 9:00-11:00PM so CBS’s ratings will change when released Tuesday morning.
ABC (split national college football) had live event programming Saturday night. CBS and ABC ratings and all time period rankings are tentative and subject to change.
CBS SATURDAY NIGHT FIGHTS (S) was first in adults 18-49 (1.7/05), adults 18-34 (1.7/06), men 25-54 (2.4/07), men 18-49 (2.3/07), men 18-34 (2.2/08), tied for first in adults 25-54 (1.7/05 with both NBC and ABC) and third in both households (2.3/04) and viewers (3.79m).
Compared to the 9:00-11:00PM season-to-date averages (CRIMETIME SATURDAY and 48 HOURS MYSTERY), CBS SATURDAY NIGHT FIGHTS was up +31% in adults 18-49 (from 1.3/04), +113% in adults 18-34 (from 0.8/03), +100% in men 25-54 (from 1.2/03), +156% in men 18-49 (from 0.9/03), +267% in men 18-34 (from 0.6/02), even in adults 25-54, down -44% in households (from 4.1/08) and lost -2.33m viewers (from 6.12m, -38%).
Gee, hadn't heard that.
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