They are averaging 100,000 less PPV buys compared to 2010 and before, meanwhile they are hoping to just get BACK to where they were in 2011 after a HUGE drop off from their 2 year peak, MEANWHILE they have gotten more PR and marketing due to the FOX deal then MMA has EVER seen in its history and this is success?????
Lorenzo is not a serious person...
Fastest growing sport in the world bro
Have you ever managed a business in entertainment, apparel or other trend-driven industries? I have for about 10 years and theyre highly cyclical-- lots of ups and downs and theres only so much you can do about that. Doesnt mean zuffa is dropping the ball (although like any other business they of course do make mistakes).
Mma peaked in 09 just like skateboarding did in the late 80s/early 90s (and again in the early 00s w the thps/bam margera spike). Its not going away any time soon but the fad is over and now zuffa's job is to see what they can do with their business now that its cooled off. Just the nature of the beast.
I've worked for various entertainment industries for most of my career. I don't see 2010 as the peak. It is the peak only because Lorenzo and Frank dropped the ball. To me that was the beginning and then the FOX deal would have been the next step to explosive growth.
They made an absolute mess of multiple, huge opportunities because of specific, wrong-headed philosophies and they are paying dearly for it now (but not accepting the truth of the situation or doing anything about it). They are just extremely lucky that no genuine competitor ever rose up that wasn't run by complete idiots. Strikeforce and Affliction saw huge growth but were so mismanaged it was ridiculous. If any serious person ever came into this industry with a $100mm commitment then the UFC would be dead meat.
Zuffa needs to get back to around 8 million buys a year. the good news is that this year will be around 2011 numbers with only 13 ppv's compared to the 16 ppv's that aired in 2011.
according to the estimates:
2009: around 8m buys with 13 ppv's.
2010: around 9m buys with 16 ppv's (including aldo vs faber wec show)
2011: around 6.5m buys with 16 ppv's.
2012: around 5.8m buys with 13 ppv's.
2013: should be around 6.4m if none of the main events fall out.
Zuffa needs to get back to around 8 million buys a year. the good news is that this year will be around 2011 numbers with only 13 ppv's compared to the 16 ppv's that aired in 2011.
according to the estimates:
2009: around 8m buys with 13 ppv's.
2010: around 9m buys with 16 ppv's (including aldo vs faber wec show)
2011: around 6.5m buys with 16 ppv's.
2012: around 5.8m buys with 13 ppv's.
2013: should be around 6.4m if none of the main events fall out.
They dont need to do 8 million buys a year, not when they are getting more from Fox than they did from Spike, not to mention all the other tv deals they have no. That makes up alot of revenue.
Doing more buys than last year and possible more buys than any year since 2010 is a positive.
Zuffa needs to get back to around 8 million buys a year. the good news is that this year will be around 2011 numbers with only 13 ppv's compared to the 16 ppv's that aired in 2011.
according to the estimates:
2009: around 8m buys with 13 ppv's.
2010: around 9m buys with 16 ppv's (including aldo vs faber wec show)
2011: around 6.5m buys with 16 ppv's.
2012: around 5.8m buys with 13 ppv's.
2013: should be around 6.4m if none of the main events fall out.
They dont need to do 8 million buys a year, not when they are getting more from Fox than they did from Spike, not to mention all the other tv deals they have no. That makes up alot of revenue.
Doing more buys than last year and possible more buys than any year since 2010 is a positive.
Incorrect since their overhead should be significantly higher running all the tv shows and their international operations. They would be LUCKY if they matched 2011 revenues this year, forget about profits...
The internet kills ppv. Why would you pay $50 when you can watch this anyway for free.
From what I've read here I see Lorenzo finally came up with a good plan that was obvious for a long time now.
USA just doesnt' seem like a best market when it comes to TV and venues.
They do UFC in Florida - it doesn't fill up a 12k arena and it pulls 3 million viewers on Fox.
They do TUF Finale in Brazil - it fills 20 k arena and pulls 20 million viewers on Globo.
Hell even in a friggin Poland a lousy KSW event can pull more tv viewers than JDS vs Velasquez did on fox and this is a 37 million country and nobody is interested in mma here.
Zuffa needs to get back to around 8 million buys a year. the good news is that this year will be around 2011 numbers with only 13 ppv's compared to the 16 ppv's that aired in 2011.
according to the estimates:
2009: around 8m buys with 13 ppv's.
2010: around 9m buys with 16 ppv's (including aldo vs faber wec show)
2011: around 6.5m buys with 16 ppv's.
2012: around 5.8m buys with 13 ppv's.
2013: should be around 6.4m if none of the main events fall out.
They dont need to do 8 million buys a year, not when they are getting more from Fox than they did from Spike, not to mention all the other tv deals they have no. That makes up alot of revenue.
Doing more buys than last year and possible more buys than any year since 2010 is a positive.
I shouldnt say "they need to"... I should say the target should be around 8m buys a year to maximize the ppv model.
around 6.4m buys or more this year is not bad per say, but the fox money you speak of is largely a wash. It's more than the spike money but you also have to factor in versus money and all the extra content zuffa has to produce not to mention how much more spike and nbc sports would have increased from the old deal. If you factor all of that and also the fact that zuffa took away 2-3 ppv's from the yearly rotation it's pretty much a wash.
Zuffa hasnt seen the real fox money yet. The real fox money will come after they renegotiate the current deal. The UFC is currently beating nascar and college football on FS1... if Zuffa gets a deal anywhere close to the deals those properties got then we can talk Fox money.
Regardless, unless Fox buys ZUffa out of the ppv business you still have to maximize that model and around 8m buys a year should be the target.
Zuffa needs to get back to around 8 million buys a year. the good news is that this year will be around 2011 numbers with only 13 ppv's compared to the 16 ppv's that aired in 2011.
according to the estimates:
2009: around 8m buys with 13 ppv's.
2010: around 9m buys with 16 ppv's (including aldo vs faber wec show)
2011: around 6.5m buys with 16 ppv's.
2012: around 5.8m buys with 13 ppv's.
2013: should be around 6.4m if none of the main events fall out.
They dont need to do 8 million buys a year, not when they are getting more from Fox than they did from Spike, not to mention all the other tv deals they have no. That makes up alot of revenue.
Doing more buys than last year and possible more buys than any year since 2010 is a positive.
I shouldnt say "they need to"... I should say the target should be around 8m buys a year to maximize the ppv model.
around 6.4m buys or more this year is not bad per say, but the fox money you speak of is largely a wash. It's more than the spike money but you also have to factor in versus money and all the extra content zuffa has to produce not to mention how much more spike and nbc sports would have increased from the old deal. If you factor all of that and also the fact that zuffa took away 2-3 ppv's from the yearly rotation it's pretty much a wash.
Zuffa hasnt seen the real fox money yet. The real fox money will come after they renegotiate the current deal. The UFC is currently beating nascar and college football on FS1... if Zuffa gets a deal anywhere close to the deals those properties got then we can talk Fox money.
Regardless, unless Fox buys ZUffa out of the ppv business you still have to maximize that model and around 8m buys a year should be the target.
Good job half reguritating my posts. The one problem is that they would never give Zuffa College Football or NASCAR money because they DON'T HAVE TO.
There is only one NASCAR and only one College Football org. They are seeing right now that SPike is getting very close numbers with a half-assed org in Bellator. They could dump the UFC and, in their minds, replace them with WHATEVER comes along and not have to give Mr. Casino any more money then they are now.
The UFC is fucked because their product sucks and they are BLEEDING fans. Imagine what the outflow is with their revs being flat + this much additional exposure. It must be a frightening negative number.
