another wwe thread had my thinking.... Frank Mir is like a prowrestling heel. He doesn't do malicious things in the cage (exception: the Sims eye gouge), but he consistenly gets boo'd. He's tried to endear the fans, but something about his personality turns people off. I was showing this girl the last UFC & she had no clue who Frank Mir or Sylvia are, but after watching the promos she wanted Mir to lose because of his "additude & arrogance".
Warrented or not, Mir is a heel champ-- and that is a GOOD thing. People might not like him, but they watch his fights & anticpate them. Lots of people watch to see him get beat, but the key is that they are watching. An analogy would be Roddy Piper headlining cards in the 80's. People paid money to watch him lose.
Zuffa, you should "put your finger in the dyke & pray" that Mir holds the title for at least 3 defenses. Capitalize on his natural heel ability, get behind him promotionally, & grow the sport. I am, as we all are, looking forward to the new Champs future fights.
*additional: I like Mir, but I picked Sylvia to win. I also pick Arlovski to win when he fights Mir.