Guess the price for UFC's digital network

Initially this is what a user gets:

- feature the entire Zuffa library (all of the past UFC, Pride, Strikeforce, WEC, WFA fights).

- 12 or more international fight nights live. (singapore card, gustaffson vs manuwa, etc...) - These cards may also air on fs1/fs2 via tape delay.

- some original behind the scenes shoulder programing.

- everything you currently get on ufc.tv (post and pre fight press conferences, weigh ins, q and a's, special angles, audio feeds etc...)

you'll be able to stream this network on your computers, tablets, phones and through internet ready devices like Roku, gaming consoles, etc... on your TV.

A very limited version of this is UFC select (limited library of fights) and that's priced at 5.99 a month.

This network has to be priced right because eventually if you also include live fs1, fs2 and fox fights/content and even ppv's then it's going to be very difficult to raise the subscription price... you'll have alot of drop off in a subscription service if you force people to re-enter payment information.

The lowest price for a subscription service should be 7.99.  that seems to be the threshold for minimum attrition... people cant seem to take the time to cancel a service if it costs less than 8 bucks per month... the vast majority just stick around even though they stop using it.

so that's the low end.  Unfortunately the economics may not work at that price.  netflix can do 7.99 because they have such a bigger universe to play with.... they make up for it in volume.  The universe of consumers for UFC content is more limited so you have to make up for that with a higher price.

if you take the highest buy rate for a UFC ppv, that means you have around 1.5million potential buyers.  You need to take that and all the content that will eventually be delivered through the network into consideration to come up with the right price.

Zuffa has digital rights so even though the content on fs1, fs2, and fox may not be on the network now it eventually will (unless fox buys the digital rights in which case the online network would go away or be absorbed into fox's portfolio).

a potential of 1.5m (american) buyers and the amount of content potentially being delivered gives me a price of around 14.95 per month. That would be around 270m a year in potential revenue that could replace fox and ppv (not counting the in content ads and sponsorships Zuffa can sell on the network).

I believe the UFC network should be priced at 14.95 per month with a one month free trial.

What do you think the price will be and what do you think the price should be?

I'd pay $9.99 a month, for sure.

UFC.tv content was garbage a year ago. 50% of the fight library was missing and sooooo many fights miss labeled.

My guess is $14.99 per month on renewel basis or $99.99 for the year. Something along those lines where they give a discount for purchasing more months in advance.

The entire zuffa library.......damn this kinda changes my thinking. If I could have ALL UFC, SF, PrideFc, and WEC fights on deck......I might have to come aboard. I stopped seeing the value in Netflix but I could never get bored of every fight at my disposal Phone Post 3.0

GayGuardMooseSaucy - The entire zuffa library.......damn this kinda changes my thinking. If I could have ALL UFC, SF, PrideFc, and WEC fights on deck......I might have to come aboard. I stopped seeing the value in Netflix but I could never get bored of every fight at my disposal Phone Post 3.0


and imagine also eventually getting the live fs1,fs2, fox and maybe even most if not all the ppv cards on this bitch....

MMALOGIC -
GayGuardMooseSaucy - The entire zuffa library.......damn this kinda changes my thinking. If I could have ALL UFC, SF, PrideFc, and WEC fights on deck......I might have to come aboard. I stopped seeing the value in Netflix but I could never get bored of every fight at my disposal Phone Post 3.0


and imagine also eventually getting the live fs1,fs2, fox and maybe even most if not all the ppv cards on this bitch....

I don't give a shit about those because they can be streamed or caught a few days later. The library has me incredibly intrigued. If its truly the WHOLE library (every fucking prelim, every card, etc then ill buy). About time they put those fights to use. Phone Post 3.0

Tree fiddy Phone Post 3.0

The library footage is nice, but the main draw is mostly third-tier cards at highly inconvenient times for North Americans. Maybe I'm just on a tight budget but $9.95/mo. is what'd be realistic to me.

I'd actually be inclined to pay more if they threw in some of their unofficial feeder leagues like monthly RFA and Legacy shows. A show with Henry Cejudo and Holly Holm on it is only slightly less relevant than the Singapore show, and it doesn't start at 6:30 AM Eastern (which is even worse for me since I'm on the West Coast).

Just a thought.

at 90m per year, you'd need 500k american subscirbers @14.95 to replace fox revenue.  can zuffa get to 500k subscribers if it included the live fs1, fs2 and fox cards on this network?   possibly....  the average ppv buy rate is around 400k so the people willing to spend money for UFC is there.

Then what happens once you start to move the ppv's over?  instead of doing 13ppvs you move one over and do 12 and then from 12 to 11 and so on and so forth.  How many subscribers will that add? And what kind of pressure will that add for fox also needing to buy rights to the ppv so they can air it?... 

The end game here is that fox will have to buy rights to this content and eventually even the digital rights otherwise this online network could undercut what they're doing with fs1 and fs2.

Conversely without the fs1, fs2 and fox content this network will primarily appeal to the hardcores. That's around 100k on the high end.  these are the people who'd buy the crappiest ufc ppv.

100k at 14.95 is 1.5m per month in revenue.  that's pretty good for around one live event per month.  is fox willing to pay 1.5m for these international fight nights?  maybe, maybe not.   if they dont, the online UFC network could undercut fs1.

The number of events will continue to increase over the course of the next 4 years... 50 next year?  it could go up to around 100 over the next 4 years.  For zuffa to stage a live event in every major market once a year it would need over 100 events and you need a ton of fresh content to sustain a 24 hour network

I suspect zuffa will include the live fs1, fs2 and fox content to this network towards the end of the fox deal and then it's game on.    I would say somewhere around 2 years before the fox deal ends the most aggressive push for this subscription channel  in the USA will happen (unless fox buys zuffa's digital rights before hand).

 

I doubt that the UFC will ever allow fans to access the ENTIRE library. Based on UFC.tv and the previous UFC Vault service, they limit fans on what they are allowed to see.

That YouTube paid subscription channel likely hasn't performed too well either. Especially since the content they put up was only available for a month at a time.

Based on what the service will likely include (the international events), the most I would be willing to pay is $5 a month (equivalent to $60 a year), and even that seems high given that those cards are likely going to be very weak.

MMA Lives Here - 
GayGuardMooseSaucy -
MMALOGIC -
GayGuardMooseSaucy - The entire zuffa library.......damn this kinda changes my thinking. If I could have ALL UFC, SF, PrideFc, and WEC fights on deck......I might have to come aboard. I stopped seeing the value in Netflix but I could never get bored of every fight at my disposal Phone Post 3.0
        <br />
        <p>
            and imagine also eventually getting the live fs1,fs2, fox and maybe even most if not all the ppv cards on this bitch....</p>
    </blockquote>
    I don't give a shit about those because they can be streamed or caught a few days later. The library has me incredibly intrigued. If its truly the WHOLE library (every fucking prelim, every card, etc then ill buy). About time they put those fights to use. <img alt="Phone Post 3.0" border="0" src="/images/phone/apple.png" style="vertical-align:middle;" /></blockquote>
Of course it's not the entire library.<br />
<br />
We need to remember this MMALogic guy gets as much wrong as he gets right. He's not in with the UFC, he's just a TV industry nerd who talks shit on here to feel important. <img alt="Phone Post 3.0" border="0" src="/images/phone/apple.png" style="vertical-align:middle;" /></blockquote>

 

it's not the entire library?  let's make a screen name bet.  1 year.

 

MoneyMO - I doubt that the UFC will ever allow fans to access the ENTIRE library. Based on UFC.tv and the previous UFC Vault service, they limit fans on what they are allowed to see.

That YouTube paid subscription channel likely hasn't performed too well either. Especially since the content they put up was only available for a month at a time.

Based on what the service will likely include (the international events), the most I would be willing to pay is $5 a month (equivalent to $60 a year), and even that seems high given that those cards are likely going to be very weak.


if it included the entire library what would you pay?

MMA Lives Here - 
MMALOGIC -
MMA Lives Here - 
GayGuardMooseSaucy -
MMALOGIC -
GayGuardMooseSaucy - The entire zuffa library.......damn this kinda changes my thinking. If I could have ALL UFC, SF, PrideFc, and WEC fights on deck......I might have to come aboard. I stopped seeing the value in Netflix but I could never get bored of every fight at my disposal Phone Post 3.0
                <br />
                <p>
                    and imagine also eventually getting the live fs1,fs2, fox and maybe even most if not all the ppv cards on this bitch....</p>
            </blockquote>
            I don't give a shit about those because they can be streamed or caught a few days later. The library has me incredibly intrigued. If its truly the WHOLE library (every fucking prelim, every card, etc then ill buy). About time they put those fights to use. <img alt="Phone Post 3.0" border="0" src="/images/phone/apple.png" style="vertical-align:middle;" /></blockquote>
        Of course it's not the entire library.<br />
        <br />
        We need to remember this MMALogic guy gets as much wrong as he gets right. He's not in with the UFC, he's just a TV industry nerd who talks shit on here to feel important. <img alt="Phone Post 3.0" border="0" src="/images/phone/apple.png" style="vertical-align:middle;" /></blockquote>
    <p>
        &nbsp;</p>
    <p>
        it's not the entire library?&nbsp; let's make a screen name bet.&nbsp; 1 year.</p>
    <p>
        &nbsp;</p>
</blockquote>
You sure you want to do that? Entire means entire <img alt="Phone Post 3.0" border="0" src="/images/phone/apple.png" style="vertical-align:middle;" /></blockquote>

 

yes, entire zuffa library. obviously not the recently aired events on ppv fs1,fs2, fox or ppv.  there will likely be a grace period after they air before it's featured on the online network.  So what say you...   

 

MMALOGIC - 
MoneyMO - I doubt that the UFC will ever allow fans to access the ENTIRE library. Based on UFC.tv and the previous UFC Vault service, they limit fans on what they are allowed to see.

That YouTube paid subscription channel likely hasn't performed too well either. Especially since the content they put up was only available for a month at a time.

Based on what the service will likely include (the international events), the most I would be willing to pay is $5 a month (equivalent to $60 a year), and even that seems high given that those cards are likely going to be very weak.


if it included the entire library what would you pay?


I probably wouldn't pay too much more. Maybe $6 or $8 (and that's pushing it). I mean I would hardly be able to ever really watch anything on it, given the amount of live fights that the UFC puts on nowadays, plus keeping up with other shows that I watch.

Given that the UFC would charge quite a bit for access to their full library, it probably wouldn't be worth it anyway.

The UFC is so expensive and time consuming to keep up with currently, that going back and watching old fights doesn't seem as enjoyable as it used to.

Well, it used to be US$ 30 for 6 months, and still is (I just checked). Not sure how well they did with that. Anyway, increasing the price would surely result in less subs.

So, US$ 59.95 a year or US$ 5.95 a month seems fair. Promo on launch for US$ 2.95 a month or US$ 29.95 for a year would solidify the sub base, and increasing it for 2nd years to US$ 59.95 with a 20% off discount would keep most of those subs I think.

I would happily pay 50 per month if entire library and all new events are included.

MMA Lives Here - 
MMALOGIC -
MMA Lives Here - 
GayGuardMooseSaucy -
MMALOGIC -
GayGuardMooseSaucy - The entire zuffa library.......damn this kinda changes my thinking. If I could have ALL UFC, SF, PrideFc, and WEC fights on deck......I might have to come aboard. I stopped seeing the value in Netflix but I could never get bored of every fight at my disposal Phone Post 3.0
        <br />
        <p>
            and imagine also eventually getting the live fs1,fs2, fox and maybe even most if not all the ppv cards on this bitch....</p>
    </blockquote>
    I don't give a shit about those because they can be streamed or caught a few days later. The library has me incredibly intrigued. If its truly the WHOLE library (every fucking prelim, every card, etc then ill buy). About time they put those fights to use. <img alt="Phone Post 3.0" border="0" src="/images/phone/apple.png" style="vertical-align:middle;" /></blockquote>
Of course it's not the entire library.<br />
<br />
We need to remember this MMALogic guy gets as much wrong as he gets right. He's not in with the UFC, he's just a TV industry nerd who talks shit on here to feel important. <img alt="Phone Post 3.0" border="0" src="/images/phone/apple.png" style="vertical-align:middle;" /></blockquote>

 

it's not the entire library?  let's make a screen name bet.  1 year.

 

You sure you want to do that? Entire means entire Phone Post 3.0

Yes, you faggot.  The entire library... now where did you run off to?

obviously there will be a grace periond for the events that air on fs1, fs2, fox and especially ppv before they're featured on the online platform but beyond that yes the entire zuffa library (ufc, pride, wec, strikforce, wfa).

Now are you going to be a man and stand behind what you said like I am or are you going to be a little bitch and run away?

1 year sn bet...  dont run away faggot.

All im gonna have time and desire to watch is the new events and they are gonna be at weird times and like the ufc says they arent for us, so why should we pay much for them. Phone Post 3.0

What does "Behind the scenes shoulder programming" mean?

Is this the reason they stopped including a "Behind the scenes" segment in their DVDs?