<div class="Article" style="float: left;"> <table> <tr style="vertical-align: bottom;"> <td> <h3><a href="/go=news.detail&gid=447919" target="_blank"> Herrig made $8.9k in September with Sqor </a></h3> </td> </tr> </table> <a href="/go=news.detail&gid=447919" ><img class="photo" src="http://img.mixedmartialarts.com/method=get&rs=53&q=75&x=3&y=30&w=310&h=165&ro=0&s=felice7.jpg" /></a> <div style="clear: both; line-height: 1px;height: 1px;"> </div> </div> <p>Many fans of the UFC have noticed that many of it's athletes are now posted to a new social network, Sqor. The reason could be very simple, money:</p>
While Little says payment plans can vary from one athlete to the next, the “pay-to-post” program normally tops out at around $4,000 a month.
“But we also have incentives built in there so they can earn extra money,” Little says, citing “The Ultimate Fighter” contestant and female strawweight fighter Felice Herrig as one particularly popular user who he says earned an additional $8,900 in September alone through such “engagement bonuses.”
According to Herrig, who confirmed that figure, it wasn’t terribly difficult, either.
“I have always been big on social media and have tried to stay connected with my fans on a daily basis,” Herrig says. “ … I’ve actually been criticized by haters for my social media, but I guess I get the last laugh.”
For agents like Attar, it’s not just the money that’s attractive, but also the data on user engagement that his clients get out of the deal.
“That’s what was interesting to me, was (Sqor) had developed some pretty powerful tools that help us articulate value,” Attar says. “When you go to do an endorsement deal, having that type of data is important. That way you’re not just some used car salesman trying to sell something.”
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