I thought I'd share this excellent article ( http://www.lulu.com/content/94588 ) on marketing yourself as a fighter which seems to be an area many many fighters with seriously legit skills are weak in and explains why people like Sapp and Akebono make way more money than the likes of Lindland and Horn ever will despite having massively inferior skills.
Uhm sapp and akebono are marketable because sapp is a 400 pound apeman and akebono is a 600 pound sumo who may be the greatest of all time. I don't need to read an article to wonder why they are big in japan.