Subject: IFL on WFTC 29
Date: Thu, 5 Apr 2007 07:14:26 -0700
From: "Greg Ross"
Hi,
It is a little premature for numbers on IFL, has only run for 3 weeks during its slotted time. Last Monday ran later due to the Twins opener. I can tell you they have gone
up each of the 3 weeks, with the week of 3/26 as follows:
First half hour was between a 1.5 and 1.1, it went down during the next hour, then finished going back up to a .9. The overall number was a .8. That is up from a .2 from
the first week. With further promotion and word of mouth, we expect it to keep climbing.
The replay is on Saturday nights, doing around a .3 right now. The rates reflect that.
Thanks.
Greg Ross
Account Executive
Fox 9 KMSP/My 29 WFTC
952.946.5678 Office
952.942.0970 Fax