How Much Are Sponsors Really Paying?
How much fighters really make from sponsors is an interesting and contentious field. The gap between the top and bottom is significant, and having a special relationship with a single sponsor is often the best choice for fighters in the top 5 or 10 of their division.
Here’s a rough breakdown:
Between $150,000 and $75,000 per year: A top contender in the UFC, top 10 in his/her division and reasonably marketable.
Up to $100,000 per year: The very top fighters in organizations outside of the UFC, if they have good yearly sponsors.
$15,000-$10,000 per fight: Former UFC fighters with big names fighting outside of the UFC.
$15,000-$10,000 per fight: Mid-level UFC fighters.
Up to $5,000 per fight: UFC fighters on Facebook.
Less than $1,000 per fight: Up-and-coming prospects fighting outside of the UFC in Bellator/WSOF or equivalent organizations.
All figures quoted are totals from every sponsor that fighter has combined. Every fighter I spoke to said sponsors are paying less now than they did a few years ago. Different fighters had different opinions on why this was the case.
Why Sponsors Are Paying Less
Fighters had a few theories about why this was the case, many of them laid the blame at the door of the UFC’s sponsor tax.
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