Japanese vs American MMA event posters

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                            <h3><a href="/go=news.detail&gid=194283" target="_blank">
                                Japanese vs American MMA event posters

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                            <strong class="ArticleSource">[mmapayout.com]</strong>


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Japanese MMA Event Posters

Earlier in the week MMAPayout.com used the release of the UFC 105 poster as an opportunity to evaluate the quality and effectiveness of the UFC’s poster design. The common themes among the posters were: 1.) brand focus, 2.) effective background use, 3.) organized presentation, 4.) critical information visible, and 5.) consistency.

To draw a bit of a comparison, I’ve attached some of the posters for Japanese MMA promotions (including Pride, Dream, and Sengoku)

 

 

 

 




Payout Perspective:

It’s important to realize that there exist a number of differences between the American/Western and Japanese consumers that impact how these posters are designed. What’s effective in one market may not be as effective in the other (e.g., Dream 11 might not be a template for North American promotions).

The Japanese posters have some great design concepts, and generally exhibit a higher level of creativity. However, they’re not as consistent at delivering a brand message as some of the UFC posters in the earlier piece.

Certainly, though, the Pride GP 2006 poster is probably right up there with UFC 94 as one of the coolest posters ever.


read full article...


 

2

The Dream 11 poster is my favorite, I don't know WTF they are talking about.

3

perfy - The Dream 11 poster is my favorite, I don't know WTF they are talking about.


 

4

LOL at the same old shitty UFC poster that they use over and over as 'good'.

Japan MMA know how to make awesome posters. UFC are so boring / colorless / repetitive.

5

4L

6

 Japanese posters are works of art. American posters are about what you'd expect from a flyer advertising cagefighting.

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orcus -  Japanese posters are works of art. American posters are about what you'd expect from a flyer advertising cagefighting.


This is the closest post orcus will ever post criticizing his beloved UFC promotion....