Few things…yes, some of my commentary is around the PPVs Jon sold over time, but the biggest factor in my opinion is how GOOD of a seller he is consistently. Ever since Conor came on the scene, a “big” PPV is 1M buys. However, the UFC has had a VERY small % of PPVs sell over that amount. Many PPVs on a given year sell less than 200K, many really good cards do less than 400K.
Look at UFC 226. DC vs Stipe 1, 205 champ moving up to fight the HWT champ…great looking PPV headliner that we rarely see. Co-main was Ngannou vs Lewis, and everyone loved the fight going in. Card also had Pettis vs Chiesa, Perry vs Felder and Saki vs Rountree. FUCKING GREAT PPV in my opinion…sold less than 400K buys.
The fact that Jones tops 600K against Anthony Smith is excellent, and would have been one of the UFCs better selling events of the year. 400K is a good night, 600K is great, and over 1M is rare. Some years don’t have a single event that tops 750K.
So looking at Jon, the ones I can easily pull have him at 860K buys for DC 2, and as we’ve seen, DC doesn’t sell…he sold 860K with Jones and less than 400K with Stipe, so it’s not like DC was the reason for the 860K. Jones vs Cormier 1 sold 800K, Jones vs Gus 2 did 700K, Jones vs Evans was 700K, Jones vs Smith 650K, Sonnen and Rampage were in the 520-530K range.
I can only fight 3 Jones PPVs ever that were less than 400K buys. Even on a per event basis, he sells better than almost every UFC star. Any PPV selling over 500K buys is big business.
As for Khabib’s pay…I didn’t see the check, but it was pretty widely reported. As for the explanation as to why…Dana thought the PPV was going to sell better. The Conor PPV pulled huge numbers, the Khabib vs Poirier PPV sold over 1M (it was estimated and not fully reported IIRC, either way big PPV) and I think they assumed the Gaethje fight would sell better, and were paying Khabib huge money.