http://sports.yahoo.com/news/mma--jon-jones--decision-to-not-fight-chael-sonnen-triggers-outrage-from-fans--boss.html
Former UFC light heavyweight champion Chuck Liddell, now a Zuffa front-office employee, said he would have advised Jones to fight had they had the opportunity to talk. He said that Jones, who has been struggling with image problems, will pay for it in the eyes of the fans.
He said fans will now have a vastly different perception of Jones.
"The fans want to think their favorite, their world champion, is indestructible, and believe he can beat anyone," Liddell said. "From a fan's standpoint, you want to believe your guy would fight anyone at any place at any time. Him saying no to a guy fans perceive as a middleweight isn't going to help his image at all."
As Jones has gotten more successful in the cage – his 2011 campaign might be the best in the sport's history – his popularity has waned among fans and media.
His publicist quit last week, frustrated by Jones' prickly style and inability to deal well with the media. 
Apparently, Jon Jones is a motherfucker. 
Sub
Rashad was right, all along
MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
Liddell also fought another middleweight, Jeremy Horn, on short notice and won. Your point is?
MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
and yet is still 1000x the champion jones is or will ever be
MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
And yet Chuck is an Icon and a Fan Favorite
MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
And? He loses nothing by stepping up on short notice, and even taking a loss. If anything it makes him look like a fucking gladiator, not some wannabe interested in ppv sales.
MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
Dick move IMHO. and how many people lost respect for Liddell after that?
Liddell speaks the truth. There's a reason why he'll always be known as a warrior.
MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
Agreed. Jones should start picking his fights to avoid getting KTFO in the future. I suggest he sticks to bantamweight fighters
Chimonos Revenge -MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
And yet Chuck is an Icon and a Fan Favorite
This is just one of the reasons that Chuck is a fan favorite.
Except Jones wouldn't be fighting on short notice. Sonnen would.
UGCTT_whoreymcdonald -Chimonos Revenge -MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
And yet Chuck is an Icon and a Fan FavoriteThis is just one of the reasons that Chuck is a fan favorite.
That kind of came out wrong. Chimono probably said it better.
Being a real fighter in my eyes is taking on anybody that comes along.....not bitching about how much of a draw somebody is or how somebody else doesn't deserve to be in the same ring as him.
Chuck's right - Jones will not recover from this one anytime soon.
And who gives a fuck if Chuck lost. He was past the end of his career (should've retired a year before) whereas Jones is in his prime.
Get the fuck out of here with that non-comparison.
MarcusRenatoBlackBelt - Chuck Liddell fought a "Middleweight" on short notice to save a UFC Event. He was rewarded with a Knockout and forced Retirement. FACT!
Now I am not an expert, but there might be a slight difference between fighting at 24 and have never been knocked out and fighting at 37 and have been knocked out several times in recent fights. I'm no doctor, though.
sounds like his publicist got out of there just in time... had he still been his publicist now he would certainly have his hands full
Right Hand JO Power -Apparently, Jon Jones is a motherfucker.
lol
SlyStallowned -logic672 -Except Jones wouldn't be fighting on short notice. Sonnen would.
Sonnen was prepared to get beat up for a pay cheque, he wasn't going to 'fight'
He was prepared to save the whole card.
He's a man's man.
Jones is a ladyboy.
Brandable - his entire family is 'prickly'.... you see the video of his mom and brother celebrating him being chosen in the draft?
"ya! we gonna be upper side, with all the white folks. they gun hate us!" - i had to turn the thing off 20 seconds into it. cant stand that type of fucking attitude, and its obvious it has been fostered throughout his entire family.
What exactly did they say? I can't imagine they actually said that.
Yup.
Alot more respect goes to Chuck for having fought and lost rather duck out of a fight and ruin a whole event due to fear of losing.