Marvel's solution? Why not both? (rumor)

From https://www.bleedingcool.com/2017/03/07/make-mine-marvel-just-like-used-now/

Bleeding Cool was the first to tell you about the upcoming Make Mine Marvel not-a-relaunch relaunch. As it stands we understand that classic characters will be returned to their traditional roles. Steve Rogers as a non-Hydra Captain America, Tony Stark as Iron Man, Bruce Banner as Hulk, Odinson as Thor, Peter Parker as a non-CEO Spider-Man, Logan as Wolverine, Janet Van Damme as The Wasp, and all that jazz. We also stated that new versions of those characters, Sam Wilson, Amadeus Cho, Miles Morales, Jane Foster, Laura X-23, Nadia Pym would still be hanging around.

Well, the from buzz from ECCC filtered over to this side of the pond is that Marvel is definitely going to try and have its cake and eat it. With a line of classic hero books pitched firmly with familiar status quos, and the replacements being kept around in their own books, as well.

So expect and Iron Man and an Ironheart comic. A Mighty Thor and a Jane Thor. A Totally Awesome Hulk, an Incredible Hulk and a She-Hulk. Just as you now have an Amazing Spider-Man with Peter Parker and Spider-Man with Miles Morales.

Suddenly that Generations teaser feels like it’s much more of a visual signifier as to what comes next…

They also need to drop stuff like writing dialogue in the Jane Thor book like they did for Bor when she fought him. That was the last straw on that book for me.

Is it so hard to just let characters establish their own identity? Let X-23 just be X-23 she doesn't need to be the 'new' Wolverine.

BigWilliam - They also need to drop stuff like writing dialogue in the Jane Thor book like they did for Bor when she fought him. That was the last straw on that book for me.

Is it so hard to just let characters establish their own identity? Let X-23 just be X-23 she doesn't need to be the 'new' Wolverine.


I haven't been reading Thor, so I cannot comment.



IMO, X-23 has an established identity.  She was unique from her introduction in 2004 (If you are interested in the character New X-Men and her solo series are must reads...but I digress).



What happened was when Wolverine (James "Logan" Howlet) died, there were rumors over who would be the next Wolverine (because Marvel is always going to have a character and solo title called "Wolverine"...because $$$).  The rumors were primarily Dakken (who was still alive at the time) and Sabertooth (I think this was before Axis when Sabertooth became "good").  The strongest rumor was Sabertooth would originally assumed the identity of Wolverine, to be later replaced by X-23.



Of course, that's not what happened and X-23 assumed the role directly.



 



Anyway, if the objection is X-23 doesn't have her own identity and had to assume Wolverine in order to have popularity or a solo book, I don't buy it.  X-23 has always had some level of popularity, and had a solo title that ran for 24-ish issues or so (I don't remember the exact number, but I paid to have my collection collected into a unique hard bound copy by Houchin Bindery.  They do GREAT work and I highly recommend them).



The same cannot be said for Jane Foster.  I don't think anyone would buy a Jane Foster title unless Jane was Thor, so you might have a point there.



 



To be honest, none of this really bothers me, per se...I just don't buy books I don't like.  So, while I do buy All New Wolverine (and would generally recommend it), I don't buy (and don't care about) Same Wilson as Cap, Jane Foster as Thor or...I can't think of anyone else at the moment.  That's not to say I think this general strategy is a good idea, I don't have a strong opinion. 



Marvel can publish whatever they want, I just won't buy stuff I don't like, so on balance "good" titles will continue to get published if the sales are there.  Stuff that doesn't connect, will fail and be cancelled. 



..anyhoo, I've rambled for too damn long.  Hopefully I didn't waste everyone's time.

I agree. But that was basically my point. Heroes like X-23 and She Hulk had their own thing already. Changing their name won't do anything other than annoy fans of the traditional hero by the name.

BigWilliam - I agree. But that was basically my point. Heroes like X-23 and She Hulk had their own thing already. Changing their name won't do anything other than annoy fans of the traditional hero by the name.


Ah..that's fair.