When discussing Rampage coming to the UFC, Joe Rogan said,
"MMA fans know about his guy, but UFC fans don't."
Doesn't that summarize everything? Fight fans know this guy, but the people we market to now won't have a clue. If your MMA experience is summarized by season numbers you won't know this guy.
I know this wasn't what Joe was trying to say, but I cracked up at how it sounded to me.