Patent Law

I'm not familiar with it, but I was hoping someone could shed some light on a subject.
If I have an idea/concept that can be made into a product (marketable) i.e. "unslashable tires"
Do I need a patent the idea? (can ideas be patented?)
and how do I go about bringing an idea to fruitition?

thanks
eRd0c

Thanks

Erd0c

I thought you were talking about IP lawyers.