The Miami Herald featured the following article on Paul Heyman.
Beulah, Popeye's words inspire Heyman
BY SCOTT FISHMAN
Miami Herald Writer
''I was on 57th Street and Madison Avenue in New York a couple of weeks ago,'' said former ECW mastermind Paul Heyman.
Not that I wish a car wreck on anybody, but as it happened there were about four cars behind a car wreck. I saw this and was in a car, and as soon as these cars hit, there were a couple of kids that were right next to the accident that started chanting,E-C-W!, E-C-W!, E-C-W!'''
This captivating journey Heyman and his dedicated performers embarked on is chronicled in WWE's newest DVD The Rise and Fall of ECW. The renegade company broke new ground and in the process not only interjected itself in between the two pro wrestling juggernauts WCW and WWE but also pop culture.
The first two weeks along this piece of sports entertainment history rose to the top of the sports DVD list on Amazon.com and sold out at retail stores everywhere.
''To me I was so flattered,'' said Heyman, ``that in the middle of New York City, four years after our death, people are still chanting our name when they see a car wreck of all things.
``I dedicated seven years to the project, and those of us who went through it don't have a lot financially to show for those seven years. The pride and creative fulfillment for what we had for what we did. The work is what we gave back to it is very fulfilling.
``It's kind of like the Elvis Presley or the Tupac Shakur thing in that it's remembered so fondly, and people praise when it's gone as much or if not more than when it was alive. I kind of knew that this thing was going be a rabid success. I know how much people miss ECW. I see it everywhere I go.''
Stamped with a TV-MA rating, much like the promotion itself, the DVD is unconventional and goes against the grain of any other WWE DVD release. While Heyman was not involved with putting together the product, he was given an opportunity to speak candidly about the company he helped build.
''There was no preparation,'' said Heyman, ``as to what I was going to be asked. It was just put a camera on and best of luck to you, and that was the way it was to a lot of people.''
When approached about the idea, Heyman was against it. He was afraid ECW would not be presented fairly, and the company's history may be tarnished.
''After the interview, I was very upset that they were actually going to do this DVD,'' Heyman said. ``I did not think in any way, shape or form that justice would be done to who we were, what we were about and what happened to us. I was really upset because I knew who we were going to be prostituted out. What happened was the preview version came out, and I didn't watch it.
'Tazz, Tommy Dreamer, Rey Mysterio, the Dudleys and Rob Van Dam started calling saying, `You got to watch this. It really does us justice.' The crowning point as I said on [WWE internet show] Byte This! was when Tommy Dreamer's wife [Beulah] got on the phone who I never speak to. She said, 'You know I watched it, and I was moved to tears.' For her to be moved to tears, it really had to do it justice, so I finally sat down and watched it.
'When it was first coming out, I wouldn't do any promotion for it. I basically said, `You guys are on your own and screw you.' Once I saw it I said I would be happy to do interviews for it because I think it is the most authoritative retrospective of who we were and what we did.''
Watching the DVD elicits memories of how ECW broke new ground and changed the sports entertainment realm. Never had a wrestling company come along and shook the foundation of how wrestling and sports entertainment was being presented. WCW and WWE took notice barrowing some of ECW's concepts and hardcore style.