Now I don't want this to get into debate about Pride is better than the UFC or vice versa.
Pride brings competition to MMA. When people support organizations like UFC, Pride, or IFL then this forces each organization to be better than one another to fight our our business. We now can watch MMA free on tv because of this.
I ordered Pride this morning and I think it will be an exciting event.
Pepsi vs. Coke
Blockbuster vs. Hollywood video
McDonalds vs. Burger King
Imagine if you didn't have a choice. They wouldn't care about service or price because what are your other options.