http://www.fighthubtv.com/mma/tapouts-punkass-talks-ufc-fox-deal-chris-lytle-retirement-and-responds-to-becoming-a-mainstream-brand/
Punkass on Fox Deal: "we all will benefit from it. Now for us (Tapout) we benefit because of fights being shown on the network but it also helps make our name known since we have partnerships with NASCAR drivers."
I can see some synergy being leveraged from tapout sponsoring nascar and ufc and the whole fox braodcasting nascar and now ufc. good things to see.