Was wanting some actual figures on exactly how much money was going to the fighters, so last week at work I got bored and I started going through the 2014 UFC schedule and applying the new reebok deal numbers to the 2014 events. Today I finished applying the numbers to the first half of 2014. Every event through the end of June beginning with Jan 4 UFN Saffedine v Lim through June 28 UFN Swanson v Stephens. As expected by most, the figures appear to be garbage for the fighters and if the UFC, as Dana claims, 'won't make a dime' off this deal, a great deal of money is getting lost somehwere.
From January-June the UFC held 22 events.
The total reebok sponsorship payout for all 22 events would have been $2,642,000. An average of $120,114 per event. 11 of the 22 events total reebok sponsorship money would have been below 100k total.
There were 243 total fights(7 title fights) in the 6 month period. The 486 participants would have received an average of $5,437.24 per fight.
Out of the 472 non title fights participants the 15k+ sponsorship levels would have only been paid out to 26 guys. This includes the top level of 20k that would have only been paid out 5 times(Mir, Guillard, Diego and Cerrone twice).
291 times(60% of the time) the minimum 2500 level would be paid.
Only 1 event in the 6 months had a total sponsorship over 200k(UFC 169 $230,000).
I'll post some of the more absurd individual payouts in a post below.
Some of the crazy individual payouts:
Jan 4 Saffedine 2500 v Lim 2500 in UFN main event.
Jan 15 Rockhold 2500 v Phillippou 5000 in UFN main event.
Jan 25 Josh Thompson 5000 in main event v Bendo on Fox.
Feb 1 Overeem 2500 v Mir at UFC 169.
Feb 15 Mousassi 2500 v Lyoto in UFN main event.
Feb 22 Cormier 5k v Cummins 2500 in UFC 170 co-main.
Mar 8 Gus 5k v Manuwa 2500 in UFN main event.
Mar 15 Lombard 2500 v Shields 5000 at UFC 171.
Mar 23 Shogun 10k v Hendo 10k in a UFN main event.
Apr 11 Big Nog 5k v Nelson 10k in a UFN main event.
Kawajiri 2500 v Guida in co-main.
Apr 19 Werdum 5k v Browne 5k in Fox main event.
May 24 Cormier 5k v Hendo 10k in UFC 173 co-main.
May 31 Mousassi 5k v Munoz 10k in UFN main event.
June 7 Khabilov 2500 v Bendo in UFN main event.
June 14 Rory 5k v Woodley 5k in UFC 174 co-main.
Arlovski 10k v Schuab 5k at UFC 174.
Very hard to believe all of those guys didn't get significantly more than that in sponsorhip dollars for those fights last year.
Good to see a breakdown. Zuffa are cashing in on this, they do fuck all for nothing. The hardcores know Dana talks shit, the casuals Lapp everything up he says. I was talking to a bloke at work today who was saying he was going to buy a pair of Reebok's for his holiday because they are sponsoring the UFC. I tried for a minute to explain the numbers but the guys brainwashed. 
Bisping=StillGatekeeper4Life - Good to see a breakdown. Zuffa are cashing in on this, they do fuck all for nothing. The hardcores know Dana talks shit, the casuals Lapp everything up he says. I was talking to a bloke at work today who was saying he was going to buy a pair of Reebok's for his holiday because they are sponsoring the UFC. I tried for a minute to explain the numbers but the guys brainwashed.
Around 12 mil a year supposedly and the first half of 2014 woulda only been 2.65 million. Something isn't adding up.
fna -Dana's new spin is the 11 mill a year includes clothing as wellBisping=StillGatekeeper4Life - Good to see a breakdown. Zuffa are cashing in on this, they do fuck all for nothing. The hardcores know Dana talks shit, the casuals Lapp everything up he says. I was talking to a bloke at work today who was saying he was going to buy a pair of Reebok's for his holiday because they are sponsoring the UFC. I tried for a minute to explain the numbers but the guys brainwashed.
Around 12 mil a year supposedly and the first half of 2014 woulda only been 2.65 million. Something isn't adding up.
Brigham -fna -Dana's new spin is the 11 mill a year includes clothing as wellBisping=StillGatekeeper4Life - Good to see a breakdown. Zuffa are cashing in on this, they do fuck all for nothing. The hardcores know Dana talks shit, the casuals Lapp everything up he says. I was talking to a bloke at work today who was saying he was going to buy a pair of Reebok's for his holiday because they are sponsoring the UFC. I tried for a minute to explain the numbers but the guys brainwashed.
Around 12 mil a year supposedly and the first half of 2014 woulda only been 2.65 million. Something isn't adding up.
500 fighters would have to get 10k each of reebok clothing annually to make up the missing money.
Best deal eva 
That`s alot of work.
Thank you.
Very interesting, great work OP.
yeah this reebok deal doesn't make any sense at all, i'd rather see condom depot plastered all over fighter's shorts if that means they will make more money. 
Kind of bummed because I appreciate OP doing the work but unfortunately he didn't use the correct algorithm.
For example, he has Rockhold making $2,500 when in reality Rockholds next fight he'll be making $15,000.
Didn't bother checking the others, that was just the one that stood off the page to me since it was so high on the list, but clearly these numbers are not accurate and do not account for Strikeforce/Pride/WEC, etc.
smithsamman - Kind of bummed because I appreciate OP doing the work but unfortunately he didn't use the correct algorithm.
For example, he has Rockhold making $2,500 when in reality Rockholds next fight he'll be making $15,000.
Didn't bother checking the others, that was just the one that stood off the page to me since it was so high on the list, but clearly these numbers are not accurate and do not account for Strikeforce/Pride/WEC, etc.
They are all accurate for the dates the fights occurred. Rockholds 2500 was for a fight in jan 2014. Also all SF fights don't count, only SF fights post the zuffa acquisition on 3/12/11. All wec and post zuffa purchase SF fights are accounted for, hence cerrone hitting the 20k mark and guys like Castillo already being at 15k.
Luke had 3 SF fights post the zuffa purchase and phillippou was his 2nd UFC fight. 1-5 fights is 2500.
smithsamman - Kind of bummed because I appreciate OP doing the work but unfortunately he didn't use the correct algorithm.
For example, he has Rockhold making $2,500 when in reality Rockholds next fight he'll be making $15,000.
Didn't bother checking the others, that was just the one that stood off the page to me since it was so high on the list, but clearly these numbers are not accurate and do not account for Strikeforce/Pride/WEC, etc.
Also if you read the leaked sheet that Cody Gibson made public pride fights aren't mentioned as counting. Only UFC fights and wec/sf after zuffa acquired them.
http://cdn.mmaweekly.com/wp-content/uploads/2015/05/Cody-Gibson-Reebok-figures-tweet.jpg
I bet they added development costs for the clothing, customizing for each fighter into the costs.
Pretty soon the fighters will have to pay to wear the Reebok or they can't fight without proper attire. NSAC has to authorize the gear you know. But they'll be compensated with huge discounts.
As fans we have to buy LOTS of Reebok products so the fighters get pay raises, left do it!! 
fna - Some of the crazy individual payouts:
Jan 4 Saffedine 2500 v Lim 2500 in UFN main event.
Jan 15 Rockhold 2500 v Phillippou 5000 in UFN main event.
Jan 25 Josh Thompson 5000 in main event v Bendo on Fox.
Feb 1 Overeem 2500 v Mir at UFC 169.
Feb 15 Mousassi 2500 v Lyoto in UFN main event.
Feb 22 Cormier 5k v Cummins 2500 in UFC 170 co-main.
Mar 8 Gus 5k v Manuwa 2500 in UFN main event.
Mar 15 Lombard 2500 v Shields 5000 at UFC 171.
Mar 23 Shogun 10k v Hendo 10k in a UFN main event.
Apr 11 Big Nog 5k v Nelson 10k in a UFN main event.
Kawajiri 2500 v Guida in co-main.
Apr 19 Werdum 5k v Browne 5k in Fox main event.
May 24 Cormier 5k v Hendo 10k in UFC 173 co-main.
May 31 Mousassi 5k v Munoz 10k in UFN main event.
June 7 Khabilov 2500 v Bendo in UFN main event.
June 14 Rory 5k v Woodley 5k in UFC 174 co-main.
Arlovski 10k v Schuab 5k at UFC 174.
Very hard to believe all of those guys didn't get significantly more than that in sponsorhip dollars for those fights last year.
DirtehSneakehs - I doing my part to protest this at the consumer level, by damaging reebok merchandise when I come across it. Carving x's on the side of their shoes pretty much keeps them from being bought. That's how strongly I am against this Reebok deal. I wonder how long it will be before a reebok store is next to every stupid UFC gym.
Well considering the store owner already bought the merchandise wholesale you'd be screwing over him and not Reebok. Also, I hope your degenerate vandalism finds it's proper punishment.
fna -smithsamman - Kind of bummed because I appreciate OP doing the work but unfortunately he didn't use the correct algorithm.
For example, he has Rockhold making $2,500 when in reality Rockholds next fight he'll be making $15,000.
Didn't bother checking the others, that was just the one that stood off the page to me since it was so high on the list, but clearly these numbers are not accurate and do not account for Strikeforce/Pride/WEC, etc.
They are all accurate for the dates the fights occurred. Rockholds 2500 was for a fight in jan 2014. Also all SF fights don't count, only SF fights post the zuffa acquisition on 3/12/11. All wec and post zuffa purchase SF fights are accounted for, hence cerrone hitting the 20k mark and guys like Castillo already being at 15k.
Luke had 3 SF fights post the zuffa purchase and phillippou was his 2nd UFC fight. 1-5 fights is 2500.
awesome work op please keep going and publish the entire list when done. i for one will be very grateful to see the final results as i am sure so will alot of other people.
SSman - BURN ! lol.
wow, that's pretty crazy.