RIP McDonald's Dollar Menu

McDonald's to Replace Dollar Menu with Dollar-and-Up Menu Nationwide

Will Roll Out 'Dollar Menu & More' in November

By: Maureen Morrison Published: October 21, 2013

McDonald's is revamping its Dollar Menu and renaming it Dollar Menu & More -- a move that will add pricier items to its value offering.

The company's CEO Don Thompson said on its third-quarter earnings call Monday morning that the menu will be rolled out nationally and supported by national advertising dollars. He did not supply details on when the menu would launch, but a spokeswoman confirmed that "all restaurants are selling the Dollar Menu & More on Nov. 4," with advertising launching Nov. 11. Omnicom's DDB Chicago is McDonald's lead creative agency.

Third-quarter same-store sales in the U.S. rose 0.7%. Global same-store sales were up 0.9%. Fourth-quarter same-store sales will be similar to recent quarterly trends and restaurant margin will contract, the company said. Revenue rose 2.4% to $7.32 billion, just missing analyst expectations. (The average of 23 analysts' estimates compiled by Bloomberg was $7.33 billion.)

The new menu will keep "some elements of the dollar menu, [while] adding two more tiers for our customers," said the spokeswoman. The Dollar Menu & More lineup includes sandwiches that range from $1 to $2. The third and priciest tier will see items like a 20-piece McNugget around the $5 mark.

The menu makes room for what the company calls "pricing flexibility" for items like the McDouble, a product that caused friction between franchisees and corporate. In 2008, McDonald's and franchisees were at odds over the double cheeseburger. Franchisees wanted it off the dollar menu in light of rising commodity costs and what they said was a decrease in profitability. In the end, the compromise was the McDouble, a burger with one slice of cheese (instead of two) and two patties.

a sad day for fat shits everywhere

So in other words its now just "the menu" Phone Post 3.0

This thread? It already exists. Phone Post


those sons of bitches Phone Post 3.0