Shogun signs with ufc confirmed

"Dana was right on both accounts. No one in the US knows who he is, but he is very marketable."

Is this dana himself posting? This is my point, if he is very marketable it should not be hard to get people to know who he is. Thats beside the point, the ufc brand is hot right now, nobody knows who henderson is either, but hes fighting for the title, dana knows he can put anyone in there and fans will believe what the ufc sells.