something about UFC advertising

Something I've noticed lately. When they advertise the PPVs and show "highlights" of some of the fighters it's just sad.

Why is it sad? Because they show "highlights" from fighters where nothing is happening. IIRC, to hype the UFC 72 PPV they show "highlights" of Hector Ramierez throwing shots that are all blocked.

I don't know, just seems tacky to me.

What does that actually say about the fighters when their "highlights" are not even exciting .