Sting sucked

I'm sorry, he only drew money with Flair and Hogan (and the matches with Hogan were bad)

He had great matches with Cactus, Vader and abby (surprise...3 hall of famers).

I did like Sting/Luger vs steiners. But the rest of his career was uneventful./

Too many injuries, but he drew HUGE money all thru his career.

I met him at an autograph signing and he didn't seem like he wanted to be there. I saw an E! special on wrestling and he had the same attitude at another autograph session.

Sting was picked up by Crockett & then stayed with Turner's WCW until the company shut down. For much of that time, Sting was positioned as the company's top babyface.

How was business during his decade plus run? Well with Sting as the company's 'Franchise" WCW continued to lose money year after year after year. The buyrates & houses when Sting was positioned on top were always below Flair's standard, which is why Sting always had very short title reigns. He was no proverbial 'Golden Goose' when it came to drawing money.

Business was so bad that WCW routinely filled less than a thousand fans in large venues time after time with a money LOSING house show circuit. They couldn't even fill their Center Stage WCW Saturday Night tapings with all free papered tickets. When you can't even give away tickets to fill a small venue, you're top babyface is not a draw.

To be fair, nobody else was able to lead the company to profitability during their runs either. Not Flair, not Luger, not Rude...nobody. Had the company been better run with a realistic budget & better marketing, things may have been different. Yet with Turner's open checkbook, there was no necessity to run in the green.

Business for WCW only started to slowly turn profitable after Hogan arrived in 1994. Buyrates & ratings picked up beyond Flair's numbers for the first time ever, merch started selling & Sting was a prime beneficiary of the Hogan effect. Then when the boom came around with a mix of a strong economy, Monday Night Nitro & wrestling becoming a mainstream fad, the myth that Sting was a guy who drew money came into effect.

The reason why Sting never left WCW was because he knew the numbers he put up didn't warrant the money he was being payed. He had it good, so why rock the boat?

His strengths were that he could work good matches with good wrestlers (Flair, Muta & Vader) he was loyal. he had no problems putting anyone over when asked, & he was somewhat telegenic with a charisma that was never fully taped.

Yet the idea that he drew tons of money is false.

McCandyass: Isn't PART of the reason WCW wasn't making good money during that era due to the fact that they overexposed the mid-carder's who were mediocre talent at best?
I remember tuning in and all they seemed to show were guys like PN News, Norman the Lunatic, and Dave Sullivan.
It was hard to get motivated to watch when those were the guys who were on.

It just seemed like they (WCW) had real week talent just below the top guys.
The production value of the TV shows was pretty bad then too, if I recall correctly.

"Isn't PART of the reason WCW wasn't making good money during that era due to the fact that they overexposed the mid-carder's who were mediocre talent at best?"

That didn't help. There are only so many combinations of wrestlers on the roster that can produce quality promos/angles/matches, and only so many times you can see the same 'good' match before even the die-hard fan base grows burnt out. So you have to try to elevate guys who aren't ready/aren't interesting & hope it works. Having a mid card crew like Firebreaker Chip, Ranger Ross & PN News to fall back on doesn't help.

The core problem for WCW in the early 1990's was it's production & marketing apparatus. It's part in parcel of the fact that WCW was a cog in the corporate wheel, and not treated as a distinct entity that has to make money. So you have people who know nothing (and care nothing) about the product directing the cameras, running the promotional blitz in a lackadaisical manner, not advertising house shows in the area they're appearing, creating cheesy merchandise for people no longer in the company, etc. It was bush league.

Bischoff deserves credit for raising the bar in those areas. Nitro had some technical glitches, but it had the presentation of a professional show & the fact that the houses went up & merch was selling shows he had things finally in order.

It's a real shame that Eric couldn't find a way to cut the expenses paid out to the talent. From day one, Turner's contracts were never structured in a way where guys were paid on a scale on what they produce like a real business would. If you look back at the guys who bolted from WCW to the WWF:

Arn Anderson
Lex Luger
Road Warriors
Dusty Rhodes
Ric Flair
Barry Windham
The Steiners

All these guys went to Vince, got signed based on what Turner was paying, were re-evaluated by Vince based upon what they produced, and then went BACK to WCW for MORE money, even though Vince wouldn't match because they weren't financially worth it & WCW wasn't profitable. It was insane. Even worse is that Eric exploded the payouts even more by exploding salaries, bulking up the roster, & than creating incentives where guys could get payed without even working.

Even in it's last days, the ratings Nitro was doing was enough to warrant a continued presence on television. The buy rates & houses could even turn a profit...had not the expenses due to the contracts been so uncontrollable.

Typically in the pro wrestling business talent expenses are budgeted at 15% of your total costs. When WCW closed, talent expenses had hit a mind numbing 50%. This is why the company eventually imploded from with-in.

Wow!
50% from 15% is pretty staggering.
Excellent info!

Is the WWE closer to the 15% for talent, or are they higher now?

P.S. LOL @ Firebreaker Chip...I forgot about him :)

They must have gone back to WCW Special Forces.

Vince has always structured his business in a way where he is on the right side of the 15%

Below is a link to a standard WWE Performers Contract:

http://contracts.corporate.findlaw.com/agreements/wwf/lmcmahon.emp.2000.02.15.html

The way WWE contracts are structured, the wrestlers get paid on a basis of the percentage of the gate. Gate receipts include house shows, merch, PPV's, etc. That's not to mention potential bonuses for scoring the highest quarter hour, etc. Bigger names will get a higher payout percentage, more merch opportunities, & a higher downside guarantee.

Aside from the time & money invested in promotion, this downside guarantee is really the only risk Vince is taking in terms of losing money on signing a wrestler who fails to produce for whatever reason. For the most part guys earn more than their downsides & everyone winds up happy. Those who don't produce (such as a Goldberg) either restructure their deals or are shown the door as soon as legally possible.

Doing this allows Vince to control talent costs. In good times, the boys can make a ton of money because gate receipts are so large. When times are bad and revenue declines, so does the take home of the talent. Yet because Vince now gets his money primarily from television which is a more transparent & less speculative, even when the gates decline, he can still maneuver his decisions in ways that cut costs & wind up making more in other areas that effect HIS bottom-line, even with less money generated in total.

The company itself has cash reserves of over $250 million, zero debt & is making profits even in a period down from the boom. Believe me when I tell you, Vince is very happy with making 4-5% a year on cash & equivalents of $400 million.

anyone gotta pic of him and the warrior as a tag team...?

LOL @ that pic!!!!!!!!!!!!!!