I've been saying it for years, but I don't understand why some fighters, in particular ones with championship aspirations, are so eager to get into the UFC so quickly. Yes, the UFC is obviously the superbowl of MMA and pays the most, but it also has the toughest fighters. It seems like in most cases its better to build up your record outside the UFC and then cross-over to the UFC than it is to start in the UFC earlier in your career and rack up wins and losses and shoot for fight bonuses.
The following are examples of fighters that built their name outside the UFC and then crossed over versus similarly ranked fighters who fought in the UFC earlier on in their career. For comparison purposes, I did not include current or former UFC champions.
Alistair Overeem - #3 ranked HW - $1M signing bonus, $264K/$121K, PPV points
Roy Nelson - #11 ranked HW - $24K/$24K
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Dan Henderson - #4 ranked LHW - $250K, probably PPV points
Alex Gustaffson - #5 ranked LHW - $30K/$30K
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Hector Lombard - #6 ranked MW- $400K signing bonus, $300K per fight, PPV points
Chris Weidman - #3 ranked MW - $22K/$22K
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Nick diaz - #4 ranked WW - $200K (in a loss)
Rory Mcdonald - #9 ranked WW - $21K/$21K
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Eddie Alvarez - #6 ranked LW - $250K signing bonus, $75K/$75K, PPV points
Gray Maynard - #4 ranked LW - $26K/$26K
My conclusion is that unless you are desperate to impress chicks by showing you fite UFC, then at least for the high level guys, its better to build your career outside the UFC and then cross-over...better to develop your skills, better to control how often you fight, and, based on the above, better for the wallet...