If you listen to Josh's corner, they're all giving him good advice and instruction. "Punch him", "Get his head to the fence", "Take him down"....all very specific instructions.
If you listen to Team Couture, once in a while you'll hear Couture say something like "You gotta improve" (10 second pause) "You can't just say there" (7 second pause) "If you want position you gotta work".