I've been thinking, more and more, that the idea of "oh, I want to learn to defend myself, so I'll go to my local XXXX studio and learn XXXX martial art" is really a paradigm that's outdated. I want to serve people's desire to learn self-defense, but people outside the arts don't understand the differences between one and another.
If you were to re-imagine the entire industry, what would better serve our audience?
I'm thinking more and more that we'd all be more effective teachers if there were a framework like this:
1) Nearly everyone is encouraged to take a 6-12 month "self defense" class. This focuses on basic, generic skills that are style-nonspecific, with a greater focus on awareness, context, psychology, and other risk management. The goals would be to (a) contextualize the body of knowledge in our industry and (b) to develop a basic platform of effectiveness for each student.
2) From there, anyone who wants to pursue any particular art(s) or style(s) is encouraged to do so. It's now been given a perspective of "further study in some particular aspect or aspects" of the greater field. You love kicking? Right over here. Want to become a good boxer? That way. BJJ? Wrestling? FMA? You get the idea.
I can't help but feel that something along these lines would help the general public better understand and contextualize the options they have. Today's willy-nilly market is just too confusing: everyone from tai chi to bjj says "lose weight! self-defense! learn our martial art!" Nobody knows how to sort through the haze until they've been involved in it for a long time.
I'd be happy if we, as an industry, could be more effective. People out there want answers, and we're not making it easy for them to find them. If Self-Defense is actually what they want, how do we make it easier to find appropriate answers?
If it were your call, what would you do?