The first thing that needs to happen is the right needs to push for political speech protection in labor laws. I'm starting with this because it specifically sounds "not right wing", but like I said this is a matter of strategy not principle. If a company fires somebody for statements made outside of the place of business, and you are not a significant figure or offical spokesperson for the company itself, then the company should be able to be sued for damages.
This needs to happen so corporate and social entities cannot yeild in every way to a group they fear (the left) for legal and PR reasons, along with champion for corporatist and regulatory capture reasons. As I've tried to describe before, while I think a free market is the most preferrable situation, this does not mean entrenched businesses will favor free markets. Business is like electricity, and big business most of all...it's going to take the shortest path to ground it can. If that means setting up an unequal market, carving out regulation to embed itself, buying votes, or violating US concepts here in the US to further dominate a market overseas, then that's what will happen.
i know many will read this and immediately say, "but dave don't you favor freedom of association?" and my answer to that is as follows: That has not existed, and will not exist in my lifetime as long as there is no playing field in this area by which to stage a fight.
Not pushing for this is essentially playing a game by the rules that you wish existed, rather than the rules that actually are, and losing every time. As I said, dying on the hill of principle.
Other people might bring up how many legal issues and contradictions something like this may cause, and to that I'd say GOOD. That's a big part of the point. Make the court overturn protections for people, where countless examples will be able to be brought up that sound unjust. Turn this into a negotiated process. If there are specific objections from blue states, allow them to demand a more states rights approach, which is what would be most beneficial in many cases anyway.
Some will say this is a waste of time, but it's not. This is what the left has used regarding business to build pressure...a wedge by which to enact change. This is a useful wedge. The left has shown us exactly how easy it is to blend identity with politics, and shoe unfair practice by corporations and schools...the right needs to be able to demonstrate these same things, and inspire some of it's own fear in bad actors.