Got some sub rolls for turkey subs and roast beef subs. Used to be 18 rolls for $6.50. Now its the same $6.50 for 12 rolls.
The big bag of rolls just got 33% smaller and this was at the “bulk” store where you are supposed to buy larger cheaper amounts of things compared to normal grocery stores.
I think homemade subs cost around $1 a year ago and they are closer to $1.50 now.
Shrinkflation is annoying as its just a gentle slap in the face because they won’t even sell you the product they used to sell you as they think you are too dumb to notice they are taking 10%, 20%, 30% of it away to keep the price the same.