JeffersonDArcyChoke - The UFC operates like WWE save for working the finishes of fights.
The only difference between WWE and UFC is that the WWE knows who will win every match.
That's it.
The UFC pulling the move of Sonnen-Jones, putting Tate on TUF, etc are pure WWE moves and as legit as Undertaker's WrestleMania streak.
So long as the fights are legit, it's tolerable.
However you needn't think they wouldn't fix a fight if they could.
Every sport would.
The NBA wants the Heat in the finals and the UFC wants Silva, Jones, GSP, Ronda to win.
The NBA doesn't want a 76ers-Warriors final next year any more than Dana wants a Roy Nelson-Dave Herman title fight.
WWE books what they want with a finish in mind.
The UFC and the NBA position things the way they want and hope for a favorable outcome.
It's still sport as long as it's legit but it's only one step away from becoming a complete work. 
Spot on VU