The ADS. You are being SOLD a dream
and LOL the twitter humor:
An over-the-top Peloton ad showing the super-wealthy biking in penthouses, zen gardens, and sunrooms led to one of the year's best Twitter threads
Exercise startup Peloton makes high-end stationary bikes -- and over-the-top advertising geared toward the affluent.
Earlier this year, social-media users took to Twitter to poke fun at Peloton's ads, which typically feature a physically fit person cycling in a luxurious home.
Peloton filed for its IPO on Tuesday, reporting it generated $915 million in revenue last fiscal year, which ended in June.
Peloton is known for its high-end stationary bikes -- and its over-the-top advertising.
Peloton's advertising has also gained notoriety, but for all the wrong reasons. Earlier this year, people took to Twitter to make fun of Peloton's ads. The glossy marketing campaign featured physically fit users cycling in modern, luxurious homes that often overlook a futuristic metropolis or expansive backyard. Oh, and their Peloton is almost exclusively positioned somewhere in the middle of the room.-------