From MMAWEEKLY:
What's the strategy here?
by Ivan Trembow
Tito Ortiz' management team previously indicated that Ortiz would be looking for a huge, unprecedented salary now that he is a free agent, and they have now clarified that statement with an exact number.
Ortiz' agent/manager previously said in an interview with Sherdog's Josh Gross that Ortiz was looking to make "at least $300,000" per fight, but never specified an exact amount. Now, in a recent interview with MaxFighting's Benny Henderson, Jr., Ortiz' agent has said that the amount they're looking for is $350,000 per fight, and further added that they feel Ortiz is worth the money. This would be guaranteed money just for fighting, with no win bonus.
As I wrote in the UFC 51 salaries article, this is a ridiculous demand that I don't believe the Ortiz camp expects the UFC to take seriously. It can be argued that Ortiz is the fourth-biggest star in the UFC, but it would be extremely hard to suggest that he's in the top three. Ken Shamrock has been the UFC's box office mega-star and biggest PPV draw since his return to the company. Randy Couture and Chuck Liddell are the two central figures on The Ultimate Fighter, one of this TV season's biggest break-out hit series on all of cable television. More people have seen The Ultimate Fighter than have seen all of Ortiz' fights combined.
So, with all of that said, and with Randy Couture as the current highest-paid fighter in the UFC with a guaranteed amount per fight of $150,000 (with a $75,000 win bonus), it would be ridiculous for Tito Ortiz to suggest that he should get paid $200,000 guaranteed per fight. It would be comical for Ortiz to suggest that he should get paid $300,000 guaranteed per fight. But with the demand at $350,000 guaranteed per fight being so drastically far away from reality, one has to wonder if the Ortiz camp legitimately thinks they might get that much money, or whether they just want to be able to save face while walking away from the UFC.
When Pride signed Rulon Gardner last year as a huge name free agent who was an Olympic Gold Medalist, it was a three-fight deal for $200,000 per fight. So, while Pride and K-1 are much bigger companies with much deeper pockets than the UFC, it's still unlikely that they would be willing to pay Ortiz $350,000 in guaranteed money per fight. Time will tell whether or not this is the case, but there appears to be a significant possibility that Tito Ortiz is pricing himself out of the sport.