Due to a commute change, I sold my Tundra for a gas sipping car.
While the superb gas mileage is great, I really do miss the truck on the weekends for hauling bikes, fishing poles, etc.
I figured someone has got to come out with a light duty pickup that gets good MPG. I live in Texas, where practically half the cars on the road are trucks, most of which are not used to tow a 100' gooseneck full of Clydesdale horses or pulling a bulldozer up a mountain.
I found this concept car that may come out as a Toyota or Scion:
It seems there would be a strong market for these (well, now that gas is reasonable maybe not...)