<div class="Article" style="float: left;"> <table> <tr style="vertical-align: bottom;"> <td> <h3><a href="/go=news.detail&gid=183118" target="_blank"> UFC 103 undercard to be televised for free on SpikeTV </a></h3> </td> </tr> </table> <a href="/go=news.detail&gid=183118" ><img class="photo" src="http://img.mixedmartialarts.com/method=get&rs=100&q=75&x=4&y=-1&w=310&h=165&ro=0&s=345613AE-1D09-6BFC-E50BFF330940F4AE.jpg" /></a> <strong class="ArticleSource">[ocregister.com]</strong> <div style="clear: both; line-height: 1px;height: 1px;"> </div> </div> <p>The “UFC 103: Franklin vs. Belfort” pay-per-view card is going toe-to-toe with the Floyd Mayweather Jr. vs. Juan Manuel Marquez HBO pay-per-view event on Sept. 19.<br />
The UFC is known for its creative marketing and counter-programming tactics and it looks like the MMA giant has come up with a good plan to beef up awareness for UFC 103.
The UFC will air a two-hour telecast of the UFC 103 undercard commercial free on Spike TV as a lead in for the UFC 103 main card on pay-per-view, according to a source at the UFC.
It remains to be seen how well either event will do with two major PPV events on the same night.
Will the UFC, which has been flourishing on PPV in these tough economic times, take a hit going head-to-head with a major boxing card?
Is Mayweather a legit pay-per-view draw? He had Oscar De La Hoya and Ricky Hatton to help pump up sales in his two biggest PPV fights.
Will boxing fans, who also follow MMA, bail on the UFC to see Mayweather back in action or will they be lured into watching Rich Franklin take on Vitor Belfort at UFC 103?
One thing is for sure, it’s going to be an interesting night of fights.