UFC already making huge impact on FuelTV

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                                UFC already making huge impact on FuelTV

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                            <strong class="ArticleSource">[mmamania.com]</strong>


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Here are some key points (from an official press release distributed earlier today):

  • Sunday, January, 2012 was the second most-watched day in network history with Total Day average up +378% vs. the January 2011 Sunday average.

  • FUEL TV had its highest-watched Primetime night ever, up +493% vs. the 2011 Sunday average.

  • The top show of the day was "UFC Bad Blood" at 7:00 PM ET. It was the fourth most-watched show on FUEL TV among Households since the network became nationally rated.

George Greenberg, FUEL TV's Executive Vice President and General Manager, felt that the New Year's marathon was the first step of many exciting steps to come for the partnership:

"FUEL TV's New Year's Day Marathon of UFC programming was essentially Day 1 of FOX's seven-year relationship with the UFC. We are confident that this exceptional and powerful programming, our cross-network promotional strategy, along with a great working relationship with UFC management, will continue to drive growth for UFC and FUEL TV over the long term."


read entire article...


 

Great to hear Phone Post

mma on the road to become mainstream......

That's awesome for people that DONT have Fuel TV as well. The stronger the rating, the more leverage they have to get on other providers. It becomes a more attractive addition financially.

It's also great for the UFC transition from Spike, the faster they can establish FOX/FX/Fuel as the new "home" for NEW UFC content, the better all around. If UFC can put up stellar numbers and really build FOX channels, FOX will in turn push UFC content more and more on "Big FOX" resulting in growth for MMA in general.

This week's series debut of "UFC Tonight" earned 39,000 viewers on FUEL TV, MMAjunkie.com (www.mmajunkie.com) today confirmed with industry sources.

That's nearly three times FUEL TV's usual audience size, which averaged approximately 15,000 viewers in 2011.

"UFC Tonight," the UFC's new weekly news and analysis show, debuted on the FOX-owned channel on Tuesday (Jan. 3) and featured the latest news, notes and highlights from MMA's biggest promotion.

Former WEC broadcaster Todd Harris and UFC fighter Kenny Florian host "UFC Tonight," and journalists Jay Glazer and Ariel Helwani are contributors. UFC fighter Chael Sonnen also hosts his own segment. UFC president Dana White was a guest on the debut episode.

"UFC Tonight" airs each Tuesday at 10 p.m. ET (7 p.m. PT). If the ratings prove strong, officials have suggested new episodes could air more regularly.

In 2011, FUEL TV was cable's lowest-rated channel. However, thanks largely to the UFC's new partnership with the channel, which will air live fights and an array of other UFC programming, FUEL TV has expanded from a meager 25 million U.S. homes to approximately 36 million in just a matter of months. (By comparison, the UFC's former longtime home, Spike TV, is available in approximately 100 million.)

Still, FUEL TV remains a premium-subscription option on many cable platforms, and officials face an uphill battle in expanding the channel's reach. A well-produced "Countdown to UFC 141" special, for example, garnered just 15,000 viewers for its debut and 1,000 viewers for a subsequent replay – despite the Dec. 30 event being one of the UFC's biggest shows of 2011.

Still amazes me that people dont see what they are doing.

yes it sucks for many of us, myself included who dont have Fuel but this isnt a short term plan, its a long term plan over the course of the next few years to use UFC programming to get Fuel into more homes.

I would bet within the next 3/4 years Fuel will be in as many homes as Versus/MTV 2.

If they are at 35 mill now I would bet in a few years they are in double the amount of homes and it will all be because of the UFC programming.

In your face Bob Arum! Phone Post

Chris27 - Still amazes me that people dont see what they are doing.

yes it sucks for many of us, myself included who dont have Fuel but this isnt a short term plan, its a long term plan over the course of the next few years to use UFC programming to get Fuel into more homes.

I would bet within the next 3/4 years Fuel will be in as many homes as Versus/MTV 2.

If they are at 35 mill now I would bet in a few years they are in double the amount of homes and it will all be because of the UFC programming.



Correct, but your timeline is off dramatically. No insult intended. I'd say within 6 MONTHS Fuel will be in at least 70 million homes.

gets excited at some corporation's profits increasing

gets doubly excited at paying more for my cable bill

Whats happening with programing on fx? Phone Post

I just wish that WOW! had FuelTV... Phone Post

DRevan - 
Chris27 - Still amazes me that people dont see what they are doing.

yes it sucks for many of us, myself included who dont have Fuel but this isnt a short term plan, its a long term plan over the course of the next few years to use UFC programming to get Fuel into more homes.

I would bet within the next 3/4 years Fuel will be in as many homes as Versus/MTV 2.

If they are at 35 mill now I would bet in a few years they are in double the amount of homes and it will all be because of the UFC programming.



Correct, but your timeline is off dramatically. No insult intended. I'd say within 6 MONTHS Fuel will be in at least 70 million homes.


Not sure about that, maybe 1 to 2 years, I did see Dana said something about fUel and announcing something in a month or something, could it be a deal getting Fuel into every Comcast home?

If they worked that deal out then yes they would be in double the homes when that deal is reached, but I dont know if thats gonna happen that soon.

I think it will take some time, maybe not 4 years but I think 1-2 years. Thats probably the goal Fox/UFC had when they signed the deal.




beanouno - Whats happening with programing on fx?


Nothing has changed there. The new series of TUF will air on FX, and there will be "fight night" type events on FX along with some other content.

thing is if they start putting everything on FX whats the point of Fuel then?

You lose all leverage with Fuel and the cable companies.

If Unleashed and Countdowns, prelims, UFC TOnight etc all were shown on FX who would care about getting Fuel? Who would call comcast and demand Fuel? Who would order other packages to get Fuel?

Thats why other than TUF, FX Fight Nights, TUF finales and Primetimes everything else will be on Fuel.

Some shit like countdowns and unleashed will be shown on FSN etc, actually I see Unleashed on MSG Plus and the craziest shit, I looked up 142 countdown, its on Thurs 1/13 at I think 11pm, but its on Speed.

is that strange to anyone else? Speed network, channel 70 for me will be showing UFC 142 countdown.

WTF.

I'm hoping DC gets Fuel TV soon.

Ghenghis - 
Still blows my mind that they went from a channel where they regularly did well over a million viewers to a channel where 39k is almost a record lol... hard to understand the "big picture" as an outsider but obviously there is one.


The "big picture" is this.

1. The VAST exposure of BROADCAST TV. IE. "Big FOX"
2. FX is the equivalent of Spike, TUF etc will be here, so think of this as Spike II.
3. Fuel TV is a "bonus" small channel that will essentially become UFC TV, and it won't be a small channel for long. Within 2 years Fuel will grow into a FX/Spike level channel, with a content advantage over Spike.

Fuel is just phase one of the step over into Foxland. FX is the "replacement" for Spike. Not Fuel. Fuel is a brand new content delivery vehicle in the UFC business plan.

Boy does this thread have some going on....



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Sandy Pantz - gets excited at some corporation's profits increasing

gets doubly excited at paying more for my cable bill
L O L!!!!!!!!!

Exactly! What a fucking JOKE this sport has become.

 Helwani tweeted about this and then later added "the record was set in August 2011... for no reason in particular"



Congrats to UFC for almost toppling "no reason in particular" as the impetus to check one of the most least-watched channels on cable.



UFC on Fox is great from a network TV perspective, and not so great from a cable perspective. If the FX shows can't hold the line for primetime ratings, the problem will be compounded