“UFC Fight Pass is a must-have for any MMA fan,” Marshall Zelaznik, the UFC’s chief content officer, told USA TODAY Sports and MMAjunkie. “We are giving fans access to the biggest MMA fight library in the world, plus delivering a minimum of 10 live and exclusive events fans won’t see anywhere else, as well as access to live Fight Pass prelims before pay-per-view and televised fight cards.
“UFC Fight Pass is for every MMA fan.”
“At the end of the day, what we’ve tried to do is make sure that they’re headlined by two individuals that are ranked in the top 10 so that there’s true meaning behind the outcome of the event,” Fertitta said. “Does that happen every single time we have a Fight Night on FOX or historically when we did them on FUEL TV? No. But it’s a guideline. It’s what we tried to do, and that’s going to be no different than what we’re doing here on the Fight Pass network.”
“We’ve always been ahead of the game with new technology and finding new ways to reach our fans with our content, but we’ve clearly launched UFC Fight Pass at the right time,” Zelaznik said. “With the popularity of digital platforms like Netflix, Amazon Prime and Hulu, everyone gets what this is: access to a huge library of on-demand content, plus live fights.”
Zelaznik said UFC execs have been blown away by initial interest in the product and that the company’s official website has seen record traffic since the launch.
“If you are an MMA fan, we are giving you the keys to the candy store,” Zelaznik said. “This is what you’ve always wanted – the keys to the biggest fight library on Earth, plus at least 10 live events each year. This is a must-have for MMA fans.”