Supply and command. The UK hasn’t had a card in, what, years now? The UFC seems to have used this covid debacle to increase prices on everything coming out of it. UFC 270 prices were pretty insane for such a weak outing of fighters and as long as people keep paying, the prices hikes will stick around.
I think this whole thing surrounding fighter pay may have something to do with it as well. They’re building up a bank roll to pay out fighters as they start asking for more and more money going forward. The fans always foot the bill for shit like that. It’s never the actual promotion. They’ll stay making the same or more, we’ll be stuck paying more for everything (tickets, PPVs, merchandise, ESPN+, etc.).
Not really, the fights are in the middle of the night/early morning, barely anywhere shows them. I was living in central London and there was maybe 2 pubs that stayed open and showed the fights.
Who is sitting cage side now versus 2013? All Hollywood types and sports stars. They can afford it. Hell, the NFL division championship game in Los Angeles had parking at various locations close to the stadium ranging from $300 to almost $500. Just for parking. Big events are no longer for the average fan.