George Hill - Raw does double the ratings in M18-34 than anything UFC could ever do.
Raw in 18-34 is always top ten on cable. UFC hasn't been since Kimbo was on Tough Enough.
They do attract almost two times the amount of viewers to their weekly programming than the UFC so naturally their rating would be higher.
But to my point, if you dig a little deeper and research the percentage of the WWE audience that is of the 18-34 demographic – specifically the M18-34 demographic and compare that with the percentage of the UFC audience that consist solely of that demographic, well than there is no comparison (hence, why the UFC can command 100 million dollars a year for their content and the WWE can’t).
Now I know you can agree that the 18-34 demographic – specifically the M18-34 demographic – is the most coveted target audience in the world to advertisers. Those within the 18-34 demographic possess relatively high levels of disposable income and a demand for luxury goods, but also lack many of the serious financial or family commitments of other demographics. Now if you go to the WWE corporate website and view their audience demos that they’ve compiled from Nielsen, you’ll see that only 24% of their audience is the 18-34 demo where in contrast the percentage of the UFC fans that are in that demo trail only the NFL, MLB and barely trail the NBA. But that segment of their fan base beats out the NHL, Nascar and the MLS.