When Dana White was on the Dr. Phil show this week for a segment, I couldn't help but to notice that he referred to the sport as Ulitmate Fighting rather than Mixed Martial Arts. I think it was a great way for him to try and brand the sport with the UFC logo, but I'm also disappointed because it does seem that the UFC cares more about itself than it does the sport. Of course we live in a capitalist country, and I'm not adverse to making a profit. But I feel that the UFC has not been showing the same loyalty to the fans and to the sport that the UFC demands in return from it's fighters and fans.
I was estatic with the first season of TUF, but can't watch this season without falling asleep. Also, the talent pool has taken a big dive in the UFC. They no longer focus on bringing the best talent, but those that bring brand recognition. All of this has been said before, but I'm just growing tired of the UFC. It's not for me anymore.